Monday, August 17, 2015

Alternative funding websites: bogus or brilliant?

     “Where others see a neglected neighborhood, we see opportunity.”

     This is the tagline for an alternative funding site known as the Opportunity Finance Network.  The site is purposefully designed to draw in innovative idealists with like-minded mantras. It does a very good job by utilizing action words such as “learn, join, and lead” for titles to hyper linked / associated categories with additional micro-chasms to get more involved with.  The most helpful probably lies under their “learn” tab.  This area will allow the reader to understand exactly what a CDFI is. It also explores any career opportunities within the industry, any CDFI institutions and their locations to help entrepreneurs. Under this tab one can find employment opportunities within OFN, and discover the Small Business Finance Forum of 2015, which is the only event of its kind, and how this forum focuses on the needs of CFDIs and other “mission-driven small business lenders.”  The nature of a CDFI is that they work in neighborhoods across the U. S. to provide affordable, responsible credit, create and sustain jobs, and stabilize communities.  CDFIs believe in opportunity for all, and this is where there other core value resonates, “we align capital with justice.”
      For the skeptics, here is how this works via the OFN.  The Opportunity Finance Network works within the opportunity finance industry.  What this means is that opportunity financiers find and finance opportunities that others miss. They see the world differently. Where others see risks, they see possibilities. To them, people are people.  Furthermore, every person deserves opportunities like good, family-wage jobs; decent, affordable housing; healthy foods; locally owned stores; and quality schools.  The Opportunity Finance Network’s additional core value, “we invest in opportunities,” summarizes their vision beautifully.

   On the other hand, AEO: The Association for Enterprise Opportunity site is something very different but still is an alternative funding site.  An excellent site that truly speaks to the consumer and entrepreneur by engaging in three tools of Internet marketing: offered a strong hook, sold the idea that their service could improve your current networking/funding abilities, and offered a scholarship/prize for being a patron/member that is both desirable and achievable.  The best and most poignant reasons for becoming a member of the AEO lies under the “what we do” tab. 

          AEO strives to increase capacity of the field to support underserved entrepreneurs in starting, stabilizing and establishing businesses and to foster greater understanding of the importance of strong and effective microbusiness initiatives to the U. S. economy. 
       AEO represents the public policy interests of its members and through its growing network of partners, facilitates interactions among small entrepreneurs and the organizations that seek to help them succeed. 
     AEO is also an important source of important industry data and reports. 
      (http://www.aeworks.org, 8/15/2015)


   However there are some alternative funding sites that are custom tailored to larger businesses, specific cultural or community development organizations, and those are specific criteria one needs to be aware of.  For example, a particular favorite specialized cultural and community development organization of mine, the First Nations Oweeta Corporation, is exclusively designed to accomplish the following.

   Develop financial institutions to directly provide Native American communities the tools and capital support required for real sustainable job creation, small business development, commercial real estate development, affordable housing/home ownership while also offering basic banking services and financial literacy training to “underbanked” Native American communities who have been historically targeted by predatory lending practices.

The reason this particular organization stands out is due to the fact that I am aware of the nefarious history between Native Americans and the U. S. lending practices, especially those regarding real estate and casinos.  While I am intrigued by Oweesta’s mission statement and the organization’s criteria to fund (criteria I do not meet), one could look at the bottom right corner of their page only to realize that the Opportunity Finance Network has invested in this specialized CDFI.  More importantly, it really demonstrates how true to their core values and mission the Opportunity Finance Network is, “ Justice for all begins with opportunity for all.”
    The messaging is very clear in that each on of these alternative funding resources are attempting to empower entrepreneurs and develop our communities for economic growth, sustainability and improve the chances for everyday people to improve their quality of life.  The United States economic policies remain confusing to even the most educated people just trying to live paycheck to paycheck. Resources such as the Association for Enterprise Opportunity, the Opportunity Finance Network and First National Oweesta Corporation provide ample information, scholarships, networking, and funding opportunities for eager entrepreneurs who wish to explore these avenues.  One needs to be highly aware of the specific criteria under each separate opportunity, in order to avoid a false sense of hope and to attain the proper alternative-financing match for your business. 

  Thank you,

Michelle Fernandez